Data Enrichment / Data Cleansing

Data enrichment is the process of appending or otherwise enhancing collected data with relevant context obtained from additional sources.

What is Data Enrichment or Data Cleansing?

Data enrichment is the process of appending or otherwise enhancing collected data with relevant context obtained from additional sources.
For example, if a company is found within an application log, that company name can be referenced against a central database to obtain the company’s missing information, such as company address, website, headquarters, annual turnover, and so on.

How Data Enrichment Works

Data enrichment can occur in two primary ways. The first is by performing a lookup at the time of collection and appending the contextual information into the missing log. Another method is to perform a lookup at the time the event is scrutinized.

Order Your Data Enrichment Today

To maintain the quality of data and its accuracy without losing any of the information, hence Data enrichment, fragmentation, or missing data particularly happens during data migration where customer information may get lost. We Infomsp, help you stitch that missing or fragmented data and build accurate quality data information.

Enriching data gives you more knowledge about your business and your customers and gives you more ammunition to improve your brand presence. It describes valuable data that is relevant to the particular problem situation and can be shared by stakeholders, customers, managers, and shareholders. For example, if you combine customer information from sales conversations, you have enriched data.

Combining trusted and authoritative information with existing data improves business decisions and customer experiences. By scraping online data sources and extracting data from them, companies can create a continuous enrichment process. Companies and boards of directors are trying to introduce a higher level of personalization and the ability to combine different data sources and provide them with powerful tools to improve their services.

Data Cleansing / Enrichment

During data clean-up, inaccurate or corrupt data is detected and removed. Data cleansing is the process of identifying your contact information, correcting valid contacts, and attaching additional information (also known as contact enrichment).
It identifies inaccuracies and redundancies in your database so that you can add or enhance your data with complete and up-to-date information. Enrichment tools can be applied to an organization’s insights to develop accurate and detailed data on a company’s customer base. This combines first-hand data with other information from internal and external sources.

Order Our Data Enrichment Service Today

If companies know that they have a reliable means of enriching data they can reduce the amount of data they must collect. For example, companies can ask their customers for less information by enriching the data collected during the subscription process for a newsletter or website.
If your business is launching a new product or service and wants to improve customer relations, you can take, rededicate and enrich the same data to generate new business insights. Customer personalization is a digital business imperative that requires clean, updated, and enhanced customer data.

Enrich Your Data Now