Cybersecurity VARs: Verified Value-Added Reseller Data

DiscoverMSPs tracks value-added resellers (VARs) that specialize in reselling and deploying cybersecurity products, layering deployment, integration and managed monitoring on top of vendor technology. Filter our verified data by vendor partnerships, company size and location.

The Basics

What is a cybersecurity VAR?

A cybersecurity VAR (value-added reseller) resells security vendor technology, such as firewalls, endpoint protection or identity platforms, while adding value through deployment, integration, configuration and often ongoing managed monitoring. Cybersecurity resellers help vendors reach customers faster, deploy and migrate security solutions correctly, and manage and monitor deployed solutions after go-live, functioning as the practical delivery layer between security vendors and end customers.

The value-added reseller market has grown significantly as cloud adoption and cybersecurity threats have both risen, with indirect VARs (partners embedded in vendor ecosystems rather than selling direct) now the dominant model, commanding roughly 62% of market share as global security vendors adopt an “ecosystem-first” go-to-market strategy. Consolidation is active in this space; in September 2025, US-based IT and cybersecurity firm Solutions II acquired Vertical VAR to expand its Southeast US footprint and vertically specialized cybersecurity capabilities.

Overview

Choosing a cybersecurity VAR

Cybersecurity VARs vary widely by which vendors they’re certified to resell, and whether they offer ongoing managed services or a one-time deployment and walk away. Confirm both before signing.

  • Current certifications with the specific vendors you need
  • Deployment references at a comparable scale
  • Clear scope: one-time deployment vs. ongoing managed monitoring
  • Transparent licensing and renewal terms
  • Expired or unclear vendor certifications
  • No post-deployment support plan
  • Vague scope-of-work with no defined deliverables
  • No references from comparable deployments
Services

Services offered by cybersecurity VARs

  • Security product resale across firewall, endpoint and identity vendors
  • Deployment and implementation services for purchased technology
  • Integration with existing security stack and infrastructure
  • Managed monitoring of deployed security solutions
  • Vendor certification and specialization in specific security platforms
  • Migration services between security vendors or platforms
  • Licensing and procurement management
  • Post-sale support and renewal management
Who Should Use This

Who should use this cybersecurity VAR data

  • Organizations needing help deploying a purchased security platform correctly
  • Security vendors targeting cybersecurity VARs for channel partner recruitment
  • Businesses migrating between security vendors and needing implementation support
  • Procurement teams comparing VARs on vendor certifications and managed-service scope
FAQs

Cybersecurity VARs: Verified Value-Added Reseller Data: FAQs

A cybersecurity VAR resells and deploys third-party security vendor technology, sometimes with ongoing managed monitoring. An MSSP operates and monitors security infrastructure on an ongoing basis, sometimes across multiple vendor technologies rather than reselling one.
Some do, effectively blending VAR and MSSP models; others provide one-time deployment only. Confirm scope directly before signing.
An indirect VAR operates within a vendor’s partner ecosystem rather than selling direct, and is now the dominant model in the VAR market, commanding roughly 62% of market share as vendors adopt ecosystem-first strategies.
Ask for current, verifiable certification documentation directly from the VAR, and cross-check against the vendor’s own published partner directory where available.
Yes, acquisition activity is active as larger IT and cybersecurity firms acquire regional VARs to expand geographic footprint and vertical specialization.
Every record combines human research with AI-assisted verification and is refreshed on a 45-day cycle, targeting 95% accuracy across company and contact-level data.

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