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Discover verified value added resellers, IT channel partners, technology resellers, VARs and cybersecurity resellers by country, solution focus, vendor ecosystem and company profile. Built for SaaS vendors, cybersecurity firms, cloud providers, hardware OEMs and distributors building channel growth.
See real, verified records before you commit, including company details and decision-maker contacts.
THERE IS NO PUBLIC VARS SAMPLE · NAMES, CONTACTS AND YOUR FILTERED COUNT COME WITH THE FREE SAMPLE
CUT BY PARTNER TYPE
CUT BY SOLUTION FOCUS
CUT BY VALUE ADDED SERVICES
FIG. 1 The ways a VAR record can be segmented, as described on this page. Name the cut you need and a data specialist builds it into your free sample.
A value added resellers database helps B2B teams identify VARs, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies across key markets. DiscoverMSPs gives vendors, distributors, channel leaders and sales teams a structured way to find value added resellers by country, solution category, partner type, vendor ecosystem and business profile, instead of relying on scattered search results or incomplete partner directories.
Each of these is a cut of the same verified base, not a separate database. If the cut you need is not listed, ask for it and we will run it.
The reseller market is not one simple category. DiscoverMSPs helps you identify where value added resellers are located, what solutions they offer and which channel partners match your ideal partner profile.
Reach real companies with structured VAR data, business details and segmentation fields designed for channel outreach.
Understand value added reseller markets by partner type, solution focus and commercial fit.
Segment technology resellers by company size, geography, channel focus and market relevance.
Use value added reseller data to reach partners that can sell, implement, support or recommend your software.
Get a sample for thisFind cybersecurity resellers, managed security partners and VARs that already sell security products and services.
Get a sample for thisReach technology resellers, IT channel partners and VARs that sell devices, infrastructure and business technology.
Get a sample for thisLocalized records, native-language coverage and regional compliance flags. Pick a market and go.
NOTE A dedicated VAR-only country hub is in progress; these links currently route to our combined managed IT services country pages, which include VAR coverage.
A VAR resells a vendor's product and adds its own services. A distributor supplies resellers. An MSP or MSSP runs IT or security for clients under an ongoing contract.
| Company type | Main revenue | What it adds | Who it sells to |
|---|---|---|---|
| Value added reseller (VAR) | Margin on resold products plus project fees | Design, installation, integration, configuration and training | End customers |
| Value added distributor | Margin on products sold through resellers | Credit, logistics, pre-sales help and partner enablement | VARs, MSPs and other resellers |
| Managed service provider (MSP) | Recurring monthly service fees | Ongoing IT operations and support | End customers |
| Managed security service provider (MSSP) | Recurring security service fees | Security monitoring, detection and response | End customers |
| Independent software vendor (ISV) | Software licenses and subscriptions | The product itself | End customers, often through VARs and marketplaces |
The file covers the six partner types this page segments by, so you can ask for one type or a mix.
Sell devices, servers, networking and infrastructure, then install, configure and support them. Hardware OEMs and distributors use this cut to recruit partners.
Resell licenses and subscriptions and add implementation, migration and training. Software vendors use this cut to find partners that can sell and support a product.
Sell and deploy security software, endpoint protection, network security and cloud security, often with monitoring after go-live.
Resell cloud services and do the configuration and integration work around them. Many also hold managed service contracts.
A VAR email list is business contact data, and the law of the recipient's country decides how you can email it.
Common questions about DiscoverMSPs’ value added reseller database.
Value added reseller companies of every size, from regional IT resellers to national solution providers, tagged by country, solution focus, vendor ecosystem and company size.
Yes. Every record carries verified decision-maker contacts, so the file works as a value added resellers email list and a value added reseller contact list for channel recruitment, partner marketing and outreach. Contacts are re-verified every 45 days.
Yes. Pick the roles you need, such as owners, sales leaders, technical leads or alliance managers, and the value added resellers user email list is built around those contacts only.
A value added resellers database is a structured list of VAR companies, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies. It helps vendors, distributors and channel teams identify relevant reseller accounts by country, solution focus and business profile.
A value added reseller is a company that sells technology products or services with added support, consulting, implementation, integration, managed services, training or customization. The value added reseller meaning is different from a simple product seller because the reseller adds services around the product.
A value added reseller definition is a business that resells third-party products while adding value through services such as installation, configuration, consulting, support, integration, customization or managed service delivery.
Yes. The database is useful for teams targeting IT channel partners, technology resellers, VARs, MSPs and cybersecurity resellers for sales, partnerships, channel campaigns and market research.
Yes. DiscoverMSPs can help you identify VAR and MSP contact database segments where reseller and managed service provider models overlap. This is useful for vendors that sell through both resale partners and managed service providers.
Yes. Cybersecurity resellers contact list segments can help vendors reach partners that sell security software, endpoint protection, cloud security, network security, MDR, compliance tools and managed IT security services.
Yes. DiscoverMSPs helps you explore value added resellers by country, including the United States, United Kingdom, Canada, Australia, Germany and other key channel markets.
Value added services are the extra services a reseller provides around a technology product. These may include consulting, implementation, integration, migration, training, support, configuration, managed services, maintenance or customer success.
DiscoverMSPs follows a freshness cycle to keep reseller company data cleaner, more relevant and more useful for channel outreach. Request a sample to review the latest available fields and coverage.
QUESTIONS THAT BRING BUYERS TO THIS PAGE, ANSWERED PLAINLY
Work backwards from the product. Most vendors publish an authorised partner directory, and starting there removes anyone who cannot legally sell or support what you are buying. Then narrow by the things a directory will not tell you: whether they have deployed it at your scale, in your industry, in your country, and whether their support hours match yours.
You apply to the vendor's partner program for the product you want to carry. Most require a company entity, some evidence of technical skill, often named certifications held by named staff, and a commitment to volume or training. Requirements differ sharply between vendors, so check the specific program rather than assuming a general route.
Yes. Software resellers are one of the six partner types in the file, next to IT resellers, MSPs, cybersecurity resellers, cloud partners and software implementation firms. You can ask for software resellers only, or for resellers of a named vendor's products where that partnership has been evidenced. The free 100-record sample shows the fields before you buy.
Every VAR is a reseller, but not every reseller adds value. A plain reseller passes the product on at a margin. A VAR adds its own work, such as design, installation, integration, training or support, and earns much of its income from those services.
Yes. Ask for VARs whose solution focus includes identity and access products, and a data specialist builds that cut from the verified base where the focus has been evidenced. The list can then be narrowed by country, company size and contact role. Start with the free 100-record sample to check the fit.
Yes. Records can be cut by the vendors a reseller sells, where the partnership has been evidenced, such as resellers of a named security or cloud platform. Vendors use this to recruit partners that already know a similar product, and distributors use it to see who sells a line today.
Review real VAR company details, country coverage, channel focus and CRM-ready fields matched to your target partner profile.
SEE THE DATA MATCHED TO YOUR IDEAL CUSTOMER PROFILE BEFORE YOU COMMIT · 45-DAY FRESHNESS CYCLE
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