Global VAR Directory & Channel Partner Data Intelligence

The world’s most trusted value added resellers database for vendors & channel teams

Discover verified value added resellers, IT channel partners, technology resellers, VARs and cybersecurity resellers by country, solution focus, vendor ecosystem and company profile. Built for SaaS vendors, cybersecurity firms, cloud providers, hardware OEMs and distributors building channel growth.

50K+Verified VARs
30+Countries
98%Data Accuracy
45 DaysFreshness Cycle
What It Is

Your definitive source for verified value added reseller data

A value added resellers database helps B2B teams identify VARs, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies across key markets. DiscoverMSPs gives vendors, distributors, channel leaders and sales teams a structured way to find value added resellers by country, solution category, partner type, vendor ecosystem and business profile, instead of relying on scattered search results or incomplete partner directories.

Channel fragmentation

Value added resellers are spread across regions, vendor ecosystems, service categories and partner models, making manual channel research slow and incomplete.

Weak partner fit

Generic reseller lists often miss the difference between IT resellers, MSPs, cybersecurity resellers, cloud partners and software implementation firms.

Lost time

Your sales, channel or research team should not spend days cleaning basic reseller company data before launching a campaign.

Browse by Geography

VAR databases by country

Localized records, native-language coverage and regional compliance flags. Pick a market and go. A dedicated VAR-only country hub is in progress; these links currently route to our combined managed IT services country pages, which include VAR coverage.

Data-Driven VAR Map

More than a list: a living map of the VAR ecosystem

The reseller market is not one simple category. DiscoverMSPs helps you identify where value added resellers are located, what solutions they offer and which channel partners match your ideal partner profile.

Layer 01

Verified reseller intelligence

Reach real companies with structured VAR data, business details and segmentation fields designed for channel outreach.

  • Verified company information
  • Country and region segmentation
  • CRM-ready data format
  • Relevant reseller categories
Layer 02

Channel partner insights

Understand value added reseller markets by partner type, solution focus and commercial fit.

  • IT channel partner segmentation
  • Software and hardware reseller focus
  • VAR, MSP and cybersecurity reseller categories
  • Vendor-ready partner targeting
Layer 03

Firmographic specialisation

Segment technology resellers by company size, geography, channel focus and market relevance.

  • Country-specific VAR data
  • Company size and business profile
  • Market-level segmentation
  • Better account selection for campaigns
Key Benefits

Verified data, stronger B2B channel results

  • Recruit partners faster
  • Better reseller targeting
  • Reduced manual research
  • Faster campaign setup
  • Improve channel fit
  • More relevant messaging
  • Better partner segmentation
  • Cleaner sales conversations
Use Cases

Who needs verified VAR data?

01

SaaS & software vendors

Use value added reseller data to reach partners that can sell, implement, support or recommend your software.

02

Cybersecurity companies

Find cybersecurity resellers, managed security partners and VARs that already sell security products and services.

03

Hardware OEMs & distributors

Reach technology resellers, IT channel partners and VARs that sell devices, infrastructure and business technology.

VAR Specialty

Browse VARs by Specialty

FAQs

VAR Database: FAQs

Common questions about DiscoverMSPs’ value added reseller database.

A value added resellers database is a structured list of VAR companies, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies. It helps vendors, distributors and channel teams identify relevant reseller accounts by country, solution focus and business profile.
A value added reseller is a company that sells technology products or services with added support, consulting, implementation, integration, managed services, training or customisation. The value added reseller meaning is different from a simple product seller because the reseller adds services around the product.
A value added reseller definition is a business that resells third-party products while adding value through services such as installation, configuration, consulting, support, integration, customisation or managed service delivery.
Yes. The database is useful for teams targeting IT channel partners, technology resellers, VARs, MSPs and cybersecurity resellers for sales, partnerships, channel campaigns and market research.
Yes. DiscoverMSPs can help you identify VAR and MSP contact database segments where reseller and managed service provider models overlap. This is useful for vendors that sell through both resale partners and managed service providers.
Yes. Cybersecurity resellers contact list segments can help vendors reach partners that sell security software, endpoint protection, cloud security, network security, MDR, compliance tools and managed IT security services.
Yes. DiscoverMSPs helps you explore value added resellers by country, including the United States, United Kingdom, Canada, Australia, Germany and other key channel markets.
Value added services are the extra services a reseller provides around a technology product. These may include consulting, implementation, integration, migration, training, support, configuration, managed services, maintenance or customer success.
DiscoverMSPs follows a freshness cycle to keep reseller company data cleaner, more relevant and more useful for channel outreach. Request a sample to review the latest available fields and coverage.

Get a Free Sample of the VAR Database

Review real VAR company details, country coverage, channel focus and CRM-ready fields matched to your target partner profile.

Get Your Free VAR Sample