GLOBAL VAR DIRECTORY AND CHANNEL PARTNER DATA INTELLIGENCE

The world's most trusted
value added resellers database
for vendors & channel teams.

Discover verified value added resellers, IT channel partners, technology resellers, VARs, MSPs and cybersecurity resellers by country, solution focus, vendor ecosystem and company profile. Built for SaaS vendors, cybersecurity firms, cloud providers, hardware OEMs, distributors and B2B teams building channel growth.

50K+ Verified VARs
30+ Countries
98% Data Accuracy
45 Days Freshness Cycle

Get a free sample of the VAR database.

See real sample records before you buy. Review VAR company details, country coverage, channel focus, solution categories and CRM-ready fields matched to your target partner profile.

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WHAT IT IS

Your definitive source for verified Value Added Reseller data

A value added resellers database helps B2B teams identify VARs, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies across key markets.

DiscoverMSPs gives vendors, distributors, channel leaders and sales teams a structured way to find value added resellers by country, solution category, partner type, vendor ecosystem and business profile.

Instead of relying on scattered search results, outdated reseller lists or incomplete partner directories, your team can use one clean VAR database to understand where the right channel partners are located and how they fit your campaign.

Verified value added reseller and channel partner data dashboard

Channel Fragmentation

Value added resellers are spread across regions, vendor ecosystems, service categories and partner models, making manual channel research slow and incomplete.

Weak Partner Fit

Generic reseller lists often miss the difference between IT resellers, MSPs, cybersecurity resellers, cloud partners and software implementation firms.

Lost Time

Your channel team should not spend days cleaning basic reseller company data before launching partner recruitment or vendor outreach.

DiscoverMSPs helps your team move from scattered reseller research to structured channel partner intelligence.

DATA-DRIVEN VAR MAP

More than a list, a living map of the VAR ecosystem

The reseller market is not one simple category. DiscoverMSPs helps you identify where value added resellers are located, what solutions they offer and which channel partners match your ideal partner profile.

Layer 01

Verified reseller intelligence

Reach real companies with structured VAR data, business details and segmentation fields designed for channel outreach.

  • Verified company information
  • Country and region segmentation
  • CRM-ready data format
  • Relevant reseller categories
Layer 02

Channel partner insights

Understand value added reseller markets by partner type, solution focus and commercial fit.

  • IT channel partner segmentation
  • Software and hardware reseller focus
  • VAR, MSP and cybersecurity reseller categories
  • Vendor-ready partner targeting
Layer 03

Firmographic specialisation

Segment technology resellers by company size, geography, channel focus and market relevance.

  • Country-specific VAR data
  • Company size and business profile
  • Market-level segmentation
  • Better account selection for campaigns
Key benefits

Verified data + stronger B2B channel results

Recruit partners faster

Build sharper partner recruitment campaigns with structured reseller data instead of broad, generic company lists.

  • Better reseller targeting
  • Reduced manual research
  • Faster campaign setup

Improve channel fit

Personalise outreach by country, reseller type, solution focus and partner category.

  • More relevant messaging
  • Better partner segmentation
  • Cleaner sales conversations

Expand channel coverage

Connect with value added resellers, IT channel partners, technology resellers and cybersecurity resellers that match your offer.

  • Target the right reseller accounts
  • Improve vendor outreach
  • Support distributor and channel research

USE CASES

Who needs verified VAR data?

If your business sells through, partners with or analyses value added resellers, this database gives your team a stronger starting point.

01

SaaS and software vendors

Use value added reseller data to reach partners that can sell, implement, support or recommend your software.

02

Cybersecurity companies

Find cybersecurity resellers, managed security partners and VARs that already sell security products, managed IT security services and cyber solutions.

03

Hardware OEMs and distributors

Reach technology resellers, IT channel partners and VARs that sell devices, infrastructure, networking, storage and business technology solutions.

04

Channel and partner teams

Identify value added resellers for partner recruitment, channel expansion, territory planning, ecosystem mapping and reseller programme growth.

FAQS

Everything else you should know

Quick answers about the value added resellers database and how teams use it for channel targeting.

A value added resellers database is a structured list of VAR companies, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies. It helps vendors, distributors and channel teams identify relevant reseller accounts by country, solution focus and business profile.

A value added reseller is a company that sells technology products or services with added support, consulting, implementation, integration, managed services, training or customisation. The value added reseller meaning is different from a simple product seller because the reseller adds services around the product.

A value added reseller definition is a business that resells third-party products while adding value through services such as installation, configuration, consulting, support, integration, customisation or managed service delivery.

Yes. The database is useful for teams targeting IT channel partners, technology resellers, VARs, MSPs and cybersecurity resellers for sales, partnerships, channel campaigns and market research.

Yes. DiscoverMSPs can help you identify VAR and MSP contact database segments where reseller and managed service provider models overlap. This is useful for vendors that sell through both resale partners and managed service providers.

Yes. Cybersecurity resellers contact list segments can help vendors reach partners that sell security software, endpoint protection, cloud security, network security, MDR, compliance tools and managed IT security services.

Yes. DiscoverMSPs helps you explore value added resellers by country, including the United States, United Kingdom, Canada, Australia, Germany and other key channel markets.

Value added services are the extra services a reseller provides around a technology product. These may include consulting, implementation, integration, migration, training, support, configuration, managed services, maintenance or customer success.

DiscoverMSPs follows a freshness cycle to keep reseller company data cleaner, more relevant and more useful for channel outreach. Request a sample to review the latest available fields and coverage.

Unlock your channel growth today

Whether you are building a partner recruitment campaign, expanding reseller coverage or researching the technology channel market, DiscoverMSPs gives you the value added reseller data foundation to move faster.