GLOBAL VAR DIRECTORY & CHANNEL PARTNER DATA INTELLIGENCE
Verified value added resellers database for vendors & channel teams.
Discover verified value added resellers, IT channel partners, technology resellers, VARs and cybersecurity resellers by country, solution focus, vendor ecosystem and company profile. Built for SaaS vendors, cybersecurity firms, cloud providers, hardware OEMs and distributors building channel growth.
See real, verified records before you commit, including company details and decision-maker contacts.
4Ways to cut the file, from partner type to country
95%Accuracy guarantee, in writing
45 daysRe-verification cycle
Build the segment first, then give us the email
Build your free VAR sample. Add a filter or two.
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YOUR SEGMENTVARs
COMPANYLOCATIONSTACK
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THERE IS NO PUBLIC VARS SAMPLE · NAMES, CONTACTS AND YOUR FILTERED COUNT COME WITH THE FREE SAMPLE
WHAT THIS SAVES YOUVAR DATABASE
Skip the part where you build the list by hand.
The work you skip
Value added resellers are spread across regions, vendor ecosystems, service categories and partner models, making manual channel research slow and incomplete.
Generic reseller lists often miss the difference between IT resellers, MSPs, cybersecurity resellers, cloud partners and software implementation firms.
Your sales, channel or research team should not spend days cleaning basic reseller company data before launching a campaign.
What lands in your file
Company, HQ and country, headcount and revenue band, and industry.
The services, stack and focus the page describes, where they have been evidenced.
Contact roles, named in your file, and the date each record was last verified.
How fast
2 hrsA free 100-record sample against your own brief, inside two business hours.
48 hrsFull files scoped in a call and delivered in 48 hours.
45 daysEvery record re-verified on a 45-day cycle.
FIG. 1 The ways a VAR record can be segmented, as described on this page. Name the cut you need and a data specialist builds it into your free sample.
WHAT IT IS
Your definitive source for verified value added reseller data.
A value added resellers database helps B2B teams identify VARs, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies across key markets. DiscoverMSPs gives vendors, distributors, channel leaders and sales teams a structured way to find value added resellers by country, solution category, partner type, vendor ecosystem and business profile, instead of relying on scattered search results or incomplete partner directories.
Each of these is a cut of the same verified base, not a separate database. If the cut you need is not listed, ask for it and we will run it.
DATA-DRIVEN VAR MAP
More than a list: a living map of the VAR ecosystem.
The reseller market is not one simple category. DiscoverMSPs helps you identify where value added resellers are located, what solutions they offer and which channel partners match your ideal partner profile.
Verified reseller intelligence
Reach real companies with structured VAR data, business details and segmentation fields designed for channel outreach.
Business details
Segmentation fields
Channel outreach
Channel partner insights
Understand value added reseller markets by partner type, solution focus and commercial fit.
Partner type
Solution focus
Commercial fit
Firmographic specialisation
Segment technology resellers by company size, geography, channel focus and market relevance.
NOTE A dedicated VAR-only country hub is in progress; these links currently route to our combined managed IT services country pages, which include VAR coverage.
FAQS
VAR database: FAQs.
Common questions about DiscoverMSPs’ value added reseller database.
Value added reseller companies of every size, from regional IT resellers to national solution providers, tagged by country, solution focus, vendor ecosystem and company size.
Yes. Every record carries verified decision-maker contacts, so the file works as a value added resellers email list and a value added reseller contact list for channel recruitment, partner marketing and outreach. Contacts are re-verified every 45 days.
Yes. Pick the roles you need, such as owners, sales leaders, technical leads or alliance managers, and the value added resellers user email list is built around those contacts only.
A value added resellers database is a structured list of VAR companies, IT channel partners, technology resellers, cybersecurity resellers, software resellers and partner-led IT companies. It helps vendors, distributors and channel teams identify relevant reseller accounts by country, solution focus and business profile.
A value added reseller is a company that sells technology products or services with added support, consulting, implementation, integration, managed services, training or customisation. The value added reseller meaning is different from a simple product seller because the reseller adds services around the product.
A value added reseller definition is a business that resells third-party products while adding value through services such as installation, configuration, consulting, support, integration, customisation or managed service delivery.
Yes. The database is useful for teams targeting IT channel partners, technology resellers, VARs, MSPs and cybersecurity resellers for sales, partnerships, channel campaigns and market research.
Yes. DiscoverMSPs can help you identify VAR and MSP contact database segments where reseller and managed service provider models overlap. This is useful for vendors that sell through both resale partners and managed service providers.
Yes. Cybersecurity resellers contact list segments can help vendors reach partners that sell security software, endpoint protection, cloud security, network security, MDR, compliance tools and managed IT security services.
Yes. DiscoverMSPs helps you explore value added resellers by country, including the United States, United Kingdom, Canada, Australia, Germany and other key channel markets.
Value added services are the extra services a reseller provides around a technology product. These may include consulting, implementation, integration, migration, training, support, configuration, managed services, maintenance or customer success.
DiscoverMSPs follows a freshness cycle to keep reseller company data cleaner, more relevant and more useful for channel outreach. Request a sample to review the latest available fields and coverage.
QUESTIONS THAT BRING BUYERS TO THIS PAGE, ANSWERED PLAINLY
A value added reseller, or VAR, sells another company's product with something of its own attached: design, integration, configuration, training or ongoing support. The "value added" is what distinguishes it from a straight distributor - a VAR is paid for making the product work in a specific environment, not only for shipping it.
Work backwards from the product. Most vendors publish an authorised partner directory, and starting there removes anyone who cannot legally sell or support what you are buying. Then narrow by the things a directory will not tell you: whether they have deployed it at your scale, in your industry, in your country, and whether their support hours match yours.
You apply to the vendor's partner programme for the product you want to carry. Most require a company entity, some evidence of technical capability - often named certifications held by named staff - and a commitment to volume or training. Requirements differ sharply between vendors, so check the specific programme rather than assuming a general route.
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