The person who raises the money is not the person who spends it
An executive director often cares about strategy, funding, impact, partners, programme results, board reports and staying sustainable.
A development director runs fundraising, donor ties, sponsors, grants, events and growth. A fundraising manager focuses on donors, campaign results, online giving, clean CRM data and event turnout.
A nonprofit tech buyer owns CRM, donor databases, security, the website, marketing automation, payments and reports.
A foundation contact works on grants, programme reviews, funding priorities, impact and partnerships.
Know the segment and the role, and your message lands better. You can speak to fundraising, donor tools, grants, volunteers, CRM, board reports, impact or going digital.
That is why this list beats a broad B2B list. It tells you the industry, the role and the account before your first email.
