Every CDP record. Fully enriched.
Customer data platform data is a list of companies that use a CDP. A CDP pulls customer data together from sites, apps, stores, CRM and marketing tools. Then it puts that data to work.
It shows which firms run Segment CDP, mParticle, Tealium, Bloomreach CDP and similar tools.
A general marketing list cannot tell you that. This one shows who invests in first-party data, customer identity, event tracking, segments, real-time use, consent and personalisation.
Each CDP does something a little different. Some focus on collecting data, some on matching identities, some on audiences and some on personalisation. Martech and SaaS vendors use this list. So do data consultants, store tech firms, agencies, CDP partners and analytics firms.

